Public Relations Practitioners and their use of modern communication tools vs. traditional communication tools.

There are many differences in the way PR practitioners use to communicate and how they communicate now. The main difference I want to discuss is the technological shifts. Technology has changed drastically making our lives so much more convenient. Practitioners are now able to save so much time and received quick feedback through social media. …

Relationship between PR practitioners and the media

I think it is crucial for PR practitioners to have a relationship with the media. The media relies on PR practitioners for many reasons. The most important aspect of this relationship is the client. When working for a client, the goal is to make a connection to the media regarding the message your client wants …

“Communication is Power”

Hearing this statement, at first listen, was intimidating but after thinking further into it, it actually makes a lot of since. Communication is the basis of all of our interactions. Whether it is verbal or nonverbal, the way we communicate in interactions paints an image. Think about a time that you have had to have …

What makes news newsworthy?

News is important. If we didn’t have news, how would we know what is going on in our world around us? Especially with internet nowadays, there is so much “news” circulating. How are we supposed to know what makes something newsworthy?              Whenever I am trying to determine if something is newsworthy, I think about news …

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